Sevierville, TN Airbnb Market Data: Revenue, Occupancy & ADR

The Pigeon Forge corridor, anchored by Dollywood's 3.14 million annual visitors, delivers $45,797 in average revenue at $242 ADR and 56% occupancy across nearly 2,000 tracked listings. This is the highest-traffic zone in Sevier County, where cabin communities like Legacy Mountain and The Preserve command premium rates through proximity to attractions and resort-level amenities. Gross yield runs 11%, with entry prices for two- to three-bedroom family cabins ranging from $400,000 to $700,000. Revenue scales sharply with bedroom count — four-bedroom cabins generate $81,000–$88,000 annually, and five-bedroom group lodges clear $105,000–$115,000 at ADRs above $575.

Wears Valley and Pittman Center offer the quiet alternative — a pastoral mountain setting with its own entrance to the national park, where cabins trade on seclusion and scenery rather than Parkway proximity. Occupancy in this submarket reaches 70% for full-time operators, reflecting sustained demand for the secluded cabin experience. Douglas Lake to the north provides a lake-access niche with year-round fishing and boating appeal at lower entry prices than ridgetop properties. New luxury construction in communities like Shagbark is raising ADR ceilings across both submarkets.

The investor case rests on irreplaceable geography and favorable structure. Tennessee's Short-Term Rental Unit Act prevents local governments from banning STRs, and Sevierville's regulations require only a permit and annual fire inspection with no caps or moratoriums. Cap rates run approximately 7% after operating expenses. A $500,000 three-bedroom cabin producing $65,000 annually generates roughly $7,500 in pre-tax cash flow after DSCR debt service at 7.5% and a 40% expense load. Tennessee charges no state income tax, and property taxes on a $500,000 STR cabin run approximately $2,960 annually at the commercial assessment rate. A Chalet agent can match investors with STR-specialized buyers' agents, and the Chalet ROI calculator enables property-level underwriting.

Why Not Invest in Sevierville Airbnb Rentals?

The risks are specific and serious. The 2016 Chimney Tops Fire destroyed over 2,400 structures and killed 14 people — wildfire remains the existential threat, with elevated and rising insurance costs across mountain cabin communities. Supply saturation is real: Sevier County contains an estimated 10,000–13,000 short-term rental properties, and occupancy has normalized from pandemic-era peaks above 80% to 53–58% today. Generic, passively managed cabins face margin compression; professional revenue management and guest-experience differentiation are no longer optional.