Destin, FL Airbnb Market Data: Revenue, Occupancy & ADR

The seasonality in Destin is the most extreme of any market in this study. July reaches 79% occupancy and $426 ADR — the highest combined occupancy-ADR peak of any Florida Panhandle market — generating $8,016 in peak-month revenue for the average full-time listing. Summer (June–August) averages 72% occupancy and $390 ADR at $6,825/month, representing approximately 40% of annual revenue. January collapses to 20% occupancy — the single most severe winter trough of any market studied — with December and February holding only 22%. The 59-percentage-point gap between July's 79% occupancy and January's 20% means every Destin investment thesis must be stress-tested against a genuine four-month winter revenue collapse. The 2-bedroom is the most popular property type at $281 ADR and $47,476 annual revenue, but the 5BR+ format ($650+ ADR, $105,000+ revenue) is where Destin's large-family-group demand structure produces the market's strongest gross yields of 11–17%. A Chalet agent who understands the Miramar Beach entry zone and the gulf-front house market can identify where the yield math actually works.

The investment case rests on two structural demand pillars that distinguish Destin from the rest of the Panhandle. Eglin Air Force Base — the largest US military installation by area at over 700 square miles — provides year-round military visitor, TDY, and family relocation demand that PCB and 30A cannot match to the same degree. This military floor softens winter occupancy for properties positioned on the Fort Walton Beach-adjacent western edge, where sub-$450,000 2BR properties can approach year-round DSCR viability. And Destin's identity as the "World's Luckiest Fishing Village" generates charter fishing tourism — deep-sea trips, tournament weekends, family angling trips — that creates an independent demand layer on top of pure beach visitor traffic. The Chalet ROI calculator models the seasonal revenue profile across bedroom counts and price points, including the critical winter occupancy stress test.

Why Not Invest in Destin Airbnb Rentals?

Home values are down 6.91% year-over-year as of January 2026 — the steepest Panhandle correction of the markets studied — which opens entry opportunities in the $420,000–$550,000 range that were $550,000–$700,000 at peak. Properties in this corrected entry range in Miramar Beach, Destin Harbor, and the Fort Walton Beach corridor can now approach 8–10% gross yields that weren't accessible at 2022–2023 prices. Florida's insurance crisis remains the critical operating cost variable: combined wind and flood insurance on a $600,000 Destin property now runs $3,000–$6,000 annually, consuming 5–10% of gross revenue. Professional operator competition is concentrated — RealJoy (323 listings), Compass Resorts (249), and the top five operators hold 28% of full-time inventory — setting a pricing and service quality floor that individual investors must match.